In an announcement today, Facebook has spoken of yet another algorithm change that will affect your business page content visibility.
So what’s their latest punch to brands? In an attempt to create a better user experience, they will ensure content from a user’s close friends appear higher in the feed than posts from businesses. (Even those they have LIKED.) How does this affect you? Referral clicks will diminish.
This, coupled with the release a couple of months ago about the new stance Facebook has for “pay to play” is continuing to bring a struggle to brands on Facebook where not only are organic posts continuing to have less visibility, but their ads are also declining in visibility and ROI.
What are YOU doing to overcome this? For us, we are moving some ad budgets and content focus for our clients to other networks for testing.