Working with agencies can sometimes feel like you’re caring for a newborn – sleepless and exhausting.
You can feel overwhelmed, or abandoned. You can be led to feel that people are operating in a vacuum. And many can feel like they aren’t sure where their investment is going.
Our approach helps alleviate those pain points – consider us your heaven-sent nanny!
We take all clients, regardless of size of engagement, through a certified process called the Product Evolution Acumen (PEA). This process helps ensure you have a better understanding of what exactly we are doing, and what those results are, that way you’re in the know. And we don’t abandon you when the engagement is over; whether that’s in 3 months or 30 years.
The PEAprocess has three tiers:
- Preliminary Engagement Assessment
- Proactive Exposure Activities
- Post Engagement Analysis
Preliminary Engagement Assessment
The Preliminary Engagement Assessment entails a complete review of your product, historical marketing activities and results, business goals, and assets.
We also research competitors in your space, current trends in baby product marketing and sales, and determine where you really need to go.
Only by analyzing your reality can we create your future.
Proactive Exposure Activities
Once we know what your landscape is in the marketplace, we can then create the plan; the set of service and deliverables attached to those services that we feel will get to your goals.
These Proactive Exposure Activities can include a number of our services, assembled from multiple teams that will all work in unison, with milestones and goals, to help get you the exposure you need for success.
Whether it’s public relations, social media, advertising, or retailer relations, we put together a custom team with one leader that will guide all of the activities that are specific to your success.
Post Engagement Analysis
And finally, we do not believe that sales and marketing services should be engaged in unless they can be tracked and proven to be working.
The Post Engagement Analysis ensures that your investment is paying off. Through weekly, monthly, quarterly, and annual reports that track all activities. (Perhaps we should’ve called it the “ongoing engagement analysis – but it didn’t give us a PEA.)
All kidding aside, we know that the frustration with most agencies is a lack of understanding of your ROI. We want to alleviate that confusion every step of the way.