Remember, a smaller brand (which most baby products are,) are always better than bigger conglomerates at:
Being social. You guys truly are aligned with your customer because you have to be.
Being adventurous. You test new ideas in social media before the big guys do because you can’t rest on large ad budgets instead.
Being nimble. You have to be quick at everything you do because your market demands it.
And all of these things are what will give you the leg up when it comes to Instagram ads rolling out.