If you've had to set up your own Facebook ads, you know that it can be quite cumbersome and time consuming. Here at the agency, we've spent two hours per week during the last quarter speaking with our ad rep at Facebook to get deeper insights into how to create better campaigns for our clients.
Once again, Facebook has made changes to their feed algorithm that will potentially make consumers happier (you'll see more of your friend's new baby and lunch choices,) but publishers a bit more frustrated (less of their own forced content will show up,) and businesses downright angry. The
A new Facebook feature is set to roll out shortly. (Of course, as usual, it will roll out to top agencies and brands who invest substantial amounts into their ad programs first.) The concept is being touted by many in the industry as simply: pin me to the top. In short, this feature will allow users
Amanda Vega, CEO of 3 Peas recently contributed to an article for American Express about upcoming ads that will soon populate your Instagram feed. Specifically discussed was the immense opportunity that small businesses can have in this arena that larger brands may not. How can the little guy beat
In an announcement today, Facebook has spoken of yet another algorithm change that will affect your business page content visibility. So what's their latest punch to brands? In an attempt to create a better user experience, they will ensure content from a user's close friends appear higher in the
More than 70 million people use Pinterest monthly. And the demographics prove that consumers who are expecting or have young children are avid users of this network on a daily basis. The new "buy" button will let users purchase "pinned" items without leaving the site or app sometime in 2015, which
Video ads on the rise: Facebook and Google pushing format Video continues to gain favor in the online world. Beyond YouTube, there are now new pushes to utilize video as part of an ad set in a campaign. Facebook announced an increase of 50% video viewership. Twitter now offers a CPV pricing
Black Friday deals came early and lasted longer. Did that strategy really work? We won't know the overall results about this holiday season for a few more weeks, but IBM released a report showcasing some interesting results from Black Friday. What were YOUR findings? Sales were up 8% 47%