Black Friday deals came early and lasted longer. Did that strategy really work? We won’t know the overall results about this holiday season for a few more weeks, but IBM released a report showcasing some interesting results from Black Friday. What were YOUR findings?
Sales were up 8%
47% of the online traffic came from mobile
Purchase conversions are higher on tablets than phones
Apple (phone/tablet) users spent nearly four times more than Android owners
Early reports from others are estimating a 20% increase in sales (versus 8%)